If you don’t have a social media marketing strategy, you’re missing out on a lot of potential followers and sales.
In this day and age, your business can’t afford to overlook social media. But marketing supplements on social media takes a bit more work than creating an account and posting a few pictures.
We’ve put together this guide to help you create a quality social media marketing plan.
So let’s get started!
1. Figure out What Social Media Platforms Are Right for You
You don’t have to be on every social media platform out there. Instead, you should focus on building a strong presence on the one or two platforms your target audience uses the most.
For example, if you’re targeting millennials, you might want to focus your efforts on Facebook and Instagram and Twitter.
But it’s not as easy as picking the most popular social media platforms. Once you know what platforms your target audience is using, you have to figure out which ones work best for your product. If you’re selling supplements, LinkedIn might not help you that much.
Start by researching where your audience spends most of their time and which platforms will benefit your product.
2. Create a Strategy for Each Platform (And Set Goals)
Since every social media platform functions differently, you should have a different strategy for each account you create. After all, the content you post on Facebook won’t be the same as the content you post on Instagram.
Plan out what content you’ll post on what platform, and come up with a posting schedule. If you can post quality content every day, you should. But don’t overcrowd your feed!
Otherwise, your audience will get tired of seeing you pop up and might unfollow you. At the same time, you shouldn’t post too infrequently either. This will make your audience forget about you.
Stick to posting once a day or at least three to four times a week.
Of course, this depends on the platform you’re using as well. If you’re using Twitter, you can post several Tweets a day. But if you’re using Facebook, you should never post more than two statuses (maximum) a day.
No matter what platform you’re using, always focus on quality over quantity.
If you need some inspiration, you can research what you’re competitors are doing. Find out what’s working for them and apply the strategy to your social media marketing plan.
3. Don’t Focus Too Much on Sales
Your goal might be to promote your brand and sell your product, but you don’t want your voice to sound too “salesy” when it comes to social media. Your audience doesn’t want to be sold to. They want to see the person behind the company and build a relationship with you.
If you focus too much on sales your audience will get tired and leave you.
Because of this, about 80% of your content should be educational, informational, or entertaining content. For a company that sells supplements, this might mean creating a post about the benefits of an ED pill that shows your audience what this pill does and how it can help them.
The other 20% of your content can focus on sales and promotion.
Following this strategy will help your audience build trust with your brand and view you as a reputable source of information and products.
4. Engage With Your Audience
Remember, your audience wants to build a relationship with your company. Spend some time every week interacting with your audience. This can include answering questions or having conversations in the comments.
This will show your audience that you’re active, that you’re listening to them, and that you care about what they say.
5. Use Quality Photos
Social media is all about images.
Your audience is more likely to engage with your posts that have quality images rather than chunks of text. But this doesn’t mean you should just snap a picture of your supplements with your phone, upload it, and call it good.
Make sure the images you use are high-quality and eye-catching. There are several editing tools out there you can use to help you create stunning photos for your social media marketing.
6. Don’t Forget About Video
Video content has taken over the world of social media marketing. For example, a tweet that contains a video is 6 times more likely to get retweeted than a tweet that just contains a photo.
You should never ignore video content.
Think about how you can turn your product into an engaging video. If you can, do some live videos (such as Facebook Live) once or twice a week as well. Mixing live videos with video posts will boost your engagement and help build trust.
This will also give your audience a chance to see the person behind the company.
7. Keep up With the Trends
Social media is constantly evolving. Unless you want to be left behind by the competition, you need to stay up to date with all the newest trends.
This means you might have to change your social media strategy often (at least slightly) to get the best results.
Marketing Supplements on Social Media: How to Get Good Results
Marketing supplements on social media isn’t difficult, but it does take a lot of planning. Without the right strategy, you won’t see the results you want. Make sure you follow the tips on this guide to put together your social media marketing plan.
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