In this dynamic world, consumer demands are changing at a fast pace. As more customers are now using digital channels to find any information or products, the digital advertising landscape is also evolving. As per a Forbes article on the US online advertising market growth, the overall US digital advertising revenue is expected to reach $275 billion by the year 2024, growing at a rate of 16 percent from 2019 to 2024. The overall online advertising market combines both desktop and mobile internet markets. Mobile internet advertising revenue would see significant growth and expected to reach $237 billion by 2024.
The key players that contribute to the growth of the digital advertising market include:
- PwC Digital Service
- Alibaba Group Holding Ltd.
- Disruptive Advertising
- IBM iX
Log Angeles, a city largely known for global cinema, is slowing entering the arena of digital technology. It had been continually tagged as the number 1 Digital City of America by the Center for Digital Government (CDG) for three years. It means LA is the topmost city that uses technology to deal with social challenges, improve transparency, enhance cyber security, and more.
With predictions that the LA economy is set to see steady growth through 2020, one can explore different job opportunities that the city has to offer. What‘s more, LA has made it to the list of best cities in the US for finding a well-paying job, as per a new US News ranking. From surgeons, web developers to dentists, or even human resource managers, one can find varied jobs available in the city. One such field where professionals can explore their skills is digital marketing.
Though digital marketing has many aspects, this article focuses on Search Engine Optimization (SEO). Read on to understand why a career in SEO is beneficial and what steps should you take if you are thinking to learn SEO in Los Angeles.
A Career in SEO
Having an online presence is necessary for all kinds of businesses these days. As people use smartphones to look up everything, it is further important for companies to appear on the first page of the search results. This is because statistics suggest that people are more likely to click on the top three or four results of the search engines while searching for anything. If you don’t pay attention, it would hardly take any time for the competitor to get ahead and gain more customers. This is where SEO can help.
SEO is all about increasing traffic to a website by organic (non paid) means. If your website is search engine optimized, then it can rank on top of the search results and more people would click on it. A professional skilled in SEO helps increase traffic to a website by using quality content, proper keywords, good link building practices, and other SEO strategies.
As digital marketing is one of the fastest-growing fields, professionals can expect to get high salary packages. According to Payscale, SEO specialists earn an average salary of $48,187 annually in Los Angeles, while SEO managers in the city earn $70,000 annually. With experience, the salary can reach as high as $103,000.
Some of the steps you can follow to get started with SEO are:
- Learn the working of search engines like Google and Bing
- Master the basic concepts of SEO and learn about various SEO strategies
- Follow some good SEO blogs and update yourself with the latest trends in digital marketing
- Gain hands-on experience of working with SEO tools
- Implement some SEO strategies on your blogs and find what works and what doesn’t
Professionals who are skilled in SEO can take up more ambitious roles after gaining relevant experience, like:
- Search engine marketer
- Digital marketer
- Business marketing consultant
- SEO manager
- Marketing analyst
- Content marketer
Should You Enroll in an SEO Training Course?
Companies are ramping up their digital advertising initiatives and so should your efforts for gaining SEO skills. People will continue to use the internet and there would be much more that you will be able to do with a smartphone. So, digital marketing has a bright future and one can definitely consider starting a career in this field. If you are wondering about the qualifications or educational background, you would be glad to know that there is no specific qualification required to start digital marketing. However, to get the basics right, you should enroll in an SEO training course. Taking up an online SEO course would help you learn:
- Content marketing, web analytics, keyword research, URL management
- Creating effective marketing strategies
- Optimizing website content to achieve higher SEO rankings
- How to reduce bounce rate
- Faster indexing of your website in search engines
- Using tools like Keyword Planner, Google Analytics, Google 360 Suite, Bing Ads, Webmaster tools, WordPress
Moreover, taking up an online wouldn’t require you to take out significant time from your busy schedule. You can learn at your own pace and that too from any location. All you need to do is look for a reliable training provider and start learning SEO.