CBD is one of the emerging industries both in the US and worldwide. As more evidence is published to demonstrate the benefits of CBD gummies, the market is only growing in size.
If you want to market your CBD gummies for calm and a stress-free life, now has never been a better time to do it.
Let’s take a look at some of the best ways to promote your online CBD business.
1. Think About How to Build Your Brand
The current market estimates state that the CBD market could reach $20 billion by 2024. Many experts believe these estimates are understating the true short to medium-term potential of the CBD market.
You must differentiate your brand in the face of this type of competition. You can’t be all things to all people. Building your brand means separating yourself from the crowd.
Think about the market you’re targeting and how you can fulfill their needs.
2. Build a Website that Draws People In
Without a physical shop, your website is your only way to make a good first impression. If you don’t make the right first impression, nobody is going to buy your CBD gummies.
It’s estimated that you have 27 seconds to make a good first impression on someone. This applies as much online as it is offline.
A website that utilizes a minimalist design, is easy to use and provides a frictionless purchasing process are your three main priorities.
If you invest in nothing else, invest in your website.
3. Come Up with Great Content to Promote
Regulations state that CBD businesses aren’t able to talk about specific medical benefits as part of their promotional content. This can make it difficult to promote your CBD gummies to your target market.
A way around this is to publish blog posts, video content, and infographics. Answering the most common questions your target market may have and discussing some of the science behind CBD can help you to get the benefits across without breaking the rules.
4. Use Influencer Marketing
What makes the CBD movement so unique is it’s a tight-knit community of people who are passionate about CBD and the advantages products based on this compound offers.
For this reason, it’s wise to build up a database of contacts if you’re selling CBD gummies. Reach out to prominent blogs and utilize influencer marketing.
If you don’t believe influencer marketing works, just think that the market is on course to be worth $15 billion by 2022.
People trust influencers more than ever. They’re a vital resource in marketing your CBD gummies.
5. Invest in Targeted Social Media Ads
Social media advertising is huge. With how much time the average person spends on social media, well-targeted ads could be the breakthrough your business needs.
Facebook has, by far, the most sophisticated platform for social media advertising. Until 2019, it was impossible to advertise CBD products derived from anything but hemp, due to ongoing debates over the legality of marijuana.
However, things have changed. As long as you follow the rules, social media advertising is a proven way of reaching your audience.
6. Learn How to Upsell
Opening a store and throwing up some products is easy. The problem is new customers are hard to find. It’s much easier to promote your products to those who already know you.
Upselling is how you extract additional value out of your customers. The majority of CBD businesses make most of their money from known customers for this reason.
Upselling through different types of the best CBD gummies, bigger batches, and alternative CBD products can be an easy way to promote your business and make a sale.
7. Spread the Word Within the CBD Community
As already mentioned, the CBD community is highly passionate and enthusiastic about their products. You’ll find lots of popular forums and communities on social media platforms, like Reddit, where people discuss their favorite CBD gummies and review the businesses they purchase from.
Work on establishing a presence within these communities. Encourage your first customers to talk about you in these places.
Getting close to the people you’re trying to sell to will increase your chances of success.
8. Visit a Trade Show
Word of mouth marketing is the most powerful form of marketing in the world. Despite being an online-only business, it doesn’t mean you can’t bring your business into the real world.
Create some professional business cards and head off to some of the most popular trade shows. The CBD Expo Tour and World CBD Expo are just two of the big trade shows open to retailers in the CBD business.
Make connections with other CBD retailers, spread the word about your brand, and check out the competition. It’s an investment well worth making.
9. Build an Affiliate Marketing Program
Why go through all the trouble of selling your CBD gummies when you can get someone else to do it for you? This is the essence of affiliate marketing.
Popular affiliate marketing networks, like Clickbank and ShareASale, are the easiest way of starting an affiliate marketing program and getting other brands to market your products for you.
Making money through affiliate marketing means you get less money from each sale, but winning just a few loyal customers in this way can really boost your bottom line.
10. Create a Newsletter List
A newsletter list is still one of the best ways of staying in touch with your customers and generating sales. Getting people to sign up for your newsletter list gives you a direct line to each and every one of your people.
Send exclusive offers and content to them on a semi-regular basis. Give them a reason to want to get to know you better. Make it clear that their email is worth something.
It takes time to build a newsletter list, but it’s really the gold mine of any business.
Last Word – Take Your Online CBD Gummies Business to the Next Level
Follow these ten tips to promote your CBD gummies business and accelerate it beyond your competitors. Do remember it will take a considerable amount of time to establish yourself. Make sure you’re prepared to be in this for the long haul.
What are you doing to promote your CBD gummies business?