How to Run a Successful Crowdfunding Campaign With Explainer Videos

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How to Run a Successful Crowdfunding Campaign With Explainer Videos

Nowadays, many marketers use a crowdfunding strategy to get funds for their campaign projects. This fact is not quite surprising considering the number of various success stories in the news media, making this strategy so popular among marketers. Moreover, the rise of crowdfunding platforms like Kickstarter and IndieGoGo makes this marketing strategy easier.

However, if you want to run a successful crowdfunding campaign, you need some innovative marketing strategies to make your campaign capture a lot of attention. Marketing strategies have been developed in the past few years, allowing businesses to stay relevant to the current trend. Among these strategies, video marketing is one of the most popular strategies, proven successful in helping companies achieve their goals.

Campaigns that use videos raise about 115% more money, making the successful crowdfunding campaign video considered an effective marketing tool. Video marketing has some types that you can use depending on your campaign needs. If you want to explain your campaign projects in a concise manner, you can use explainer videos. With explainer videos, you can simplify the explanation of complex information effectively. 

Since many companies or startups have used this strategy, you need to make sure that your crowdfunding campaign videos are attractive enough to capture the attention of your target investors. Here are four tips you can use to create an outstanding campaign using explainer videos.

#1. Introduce Your Company

Explainer videos are a great tool for introducing your company and promoting your campaigns. Include a bit of company introduction in your videos. Explain why you started the campaign and why sponsors should invest in your business

You can make your videos more convincing by mentioning your previous successful campaigns and how you manage them. Mentioning your previous successful campaign allows you to leave the first good impression on investors. Doing this enables you to gain more trust from viewers.  

Since trust isn’t something easily given, you should maintain positive feedback from people. Becoming authentic on your campaigns helps investors identify your purposes.  

#2. Tell Captivating Story

Seth Godin, a famous marketer, says that “Marketing is no longer about the products we sell, but the stories we tell.” This quote should be your “wake-up” call to start incorporating a story on your crowdfunding video campaigns. 

Everybody loves great stories. Instead of giving long explanations about your campaign, you can deliver your audience engaging stories. That way, it will be easier for you to grab their attention and convince them to invest in your campaign.

However, there are some things you need to pay attention to for creating a captivating story. Make sure that you already define your video’s goals, the content, and the possible impact if your audience participates in your campaign. By defining these things first, making a script will be much easier for you.

Besides, setting the right tone is essential too. It’s all about the mood or feeling you want your audience to feel when watching your campaign videos. The feeling of your audience has a big influence on their decision to invest in your campaign or not. Different tones give different impressions, so make sure you choose the right one. 

There are a bunch of great examples of campaign videos you can watch as your references. For example, you can watch this Dove campaign as your reference. Instead of promoting their products, Dove delivers a relatable and heartwarming story to their customers, who mostly are women. This campaign is very successful in that it can attract more than 60 million viewers to watch it. 

#3.  Make It Visual  

Explainer videos are popular video marketing that makes up around 47% of other content. Many companies consider this strategy effective in raising their brand awareness. Still, if you want to create crowdfunding video campaigns, you need some special tricks to achieve this goal. One of them is to make it visual.

As internet users, you may realize how powerful visual content is nowadays. Check it out on Facebook or Instagram for proof of how popular visual content is. Seeing this popularity, many companies, including big companies, have started to use the visual style for their campaign videos.

Take this video from Haagen-Dazs as an example. Instead of making the usual video, they make their Valentine’s day video more catchy with animation from “School of Life.” Not only that, but they also campaign that ice cream isn’t only a treat; ice cream can be a way to build a relationship. That way, they can directly attract their audience’s emotion that gets them to buy their ice cream products. 

You can also apply the same method as Haagen-Dazs does. There are many animation types you can apply, such as white animation, 2D or 3D animation, motion graphics, and more. You can make it by using free animation apps or hire a professional animator to create appealing campaign videos. 

By making it visual, you already make your task easier than using long descriptions on the videos. This strategy can also help you to explore and spark your creative ideas on the videos and catch your audience’s attention to watch them.

#4. Make Your Video Short

If you want to make successful campaign videos, you need to make sure that you get the right length or duration for your videos. This thing is sometimes neglected by some companies that become a factor in the failure of their campaign. Their failure should be your reminder not to repeat the same mistakes.

Around 30% of the audience will stop watching videos after 30 seconds. This statement can be your consideration to determine your videos’ duration. You can make it the same or less. In another case, you can adjust it with the platform you choose to share your videos.  

On Instagram, you are allowed to post videos with a duration of fewer than 60 seconds. If you choose this social media for your videos, just adjust to this requirement. However, with this short duration, you need to make sure that your videos can cover all information you want to deliver to your audience. 

Ideally, you should catch your audience’s attention in the first 30 seconds of your video. This is important to influence your audience’s decision to invest in your campaign or not. You also need to make it interesting enough that it can boost their interest in your videos. The more the audience likes your videos, the more they will share your videos with others. That way will be helpful to get more audience that also affects how much funds you will get.


Explainer videos are effective tools to deliver your campaign messages and attract your audience to invest in your campaign. By doing this accurately, many benefits will come your way. Make sure to stay attentive in the video-making process, so you don’t miss anything wrong. 

Hopefully, these tips can help you create amazing crowdfunding campaign videos. Now, you can take some time to brainstorm some creative ideas and discuss them with your team. Find some best video tools to help you create the best videos and then try these tips to find out what works best for you.


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