Telegram has the potential to be a powerful communication tool for your company. In this article, we guide you on how to use Telegram effectively for your business, with tips on how to integrate this app into your marketing strategy. With over 500 million users worldwide, Telegram is the 5th most popular messaging app globally.
What is Telegram?
Telegram is a free, instant messaging platform that you can use on your mobile device or desktop computer. With Telegram, you can chat one-on-one with another private contact, or you can join and participate in public טלגראס קישור or private group chats. You can also take advantage of various Telegram features, such as channels or bots.
Does Telegram Business exist?
No, there is no real app dedicated to business account there is only Telegram.
Telegram Messenger can still be a useful communication and marketing tool for companies and online stores, even though there is no Telegram Business account (similar to WhatsApp Business).
Telegram is advantageous for companies because the app offers features that are useful for lead generation, sales, and customer service.
How to create business account on Telegram
First, you need to download the Telegram app. You can create a business account by signing up as a regular user and entering your brand name during registration.
Next, remember to set up a username for your account so customers can find and contact you without needing your phone number. You can do this by going to Settings > Edit Profile > Add Username.
Finally, in the settings, you can add characters to let your users know who you are and what you do.
How to communicate with customers on Telegram
If you’re looking for a Telegram feature that will help you interact with your customers, you’ve got three options: groups, channels, and bots. Each one has its own advantages and disadvantages, so read on to find out which one is the best fit for your business.
1. The Telegram groups
Creating a Telegram group is easy – simply choose a group name, add a profile photo, and add up to 200,000 contacts (WhatsApp Business allows maximum of 256 contacts).
Telegram groups can be useful for building a community, as they are publicly accessible and can reach thousands of members. However one downside is that each member can actively participate in conversation, that could be confusing and lead users to leave group quickly.
2. The Telegram channels
Telegram channels are a great way to stay connected with a large group of people without having to worry about replies or cluttering up your inbox. When you create a channel, you can choose a name, add a profile photo, and write a description of up to 255 characters. The number of participants is unlimited, and each user can create an infinite number of channels.
Channels have same characteristics like groups, but type of communication is different. Only administrators can send the messages. Readers will not be able to reply but they will be able to share content. This makes Telegram channels ideal for announcements, news, or other information that you want to broadcast to a large group of people without starting a conversation.