How Video Can Bring Awareness to A Previously Unknown Brand

by in Marketing

Let’s begin with this data.

Videos make up about 82% of the internet traffic in 2022 so far. This type of content has dominated the world wide web for the past few years, and it doesn’t look like it’s slowing down anytime soon.

In fact, with social media platforms gravitating towards video content, internet users are expected to see this form of digital content looping around the world wide web even more.

The reason why videos are massively popular and rapidly growing among others is that they are easy to consume. People can just watch the content and retrieve any information within minutes or probably seconds. This is something traditional content like blog posts can’t do. And more importantly, they are easy to recreate so everyone with a camera can publish any video.

That said, user-generated content (UGC) and in this case, videos, make a powerful tool to spread information easily.

Should Businesses Start Using Videos For Marketing Campaigns?

The answer is yes!

Marketing campaigns will be easier when they are delivered using videos. The reason is that videos help convey messages way better than other traditional methods like text or images.

Videos can tell a story in such a way that it can emotionally connect with the viewers, and this connection is what drives people to take action. It would be best if businesses started using videos for marketing campaigns as it helps promote products or services better than any other method.

That’s why short product videos are excellent if you want to introduce your products on social platforms, like TikTok and YouTube. Posting videos about your business there will gain a lot of attention and generate a big amount of traffic, especially if you end up on everyone’s timeline or For You page like on TikTok.

Businesses begin investing in video marketing campaigns by hiring the best video marketing agency because they see the opportunity in gaining a lot of customers from the internet. Still, popular brands will advantage of this strategy because they have been known for years. But, how can a previously unknown brand take advantage of this?

5 Reasons Why Videos are Great Marketing Strategies

If you’re still questioning whether videos make an excellent choice for your marketing campaign, find out the reasons below:

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1. Videos are memorable

Unknown brands can benefit from incorporating video marketing campaigns simply because they are more memorable than any other strategy. Videos create a lasting impression on people’s minds, and this is what unknown brands need.

The goal of any marketing campaign is to create awareness about the brand, and videos can do that perfectly. If a person can’t remember the name of the brand, they will at least remember the video they watched, which is a step in the right direction.

2. Videos are engaging

Videos are also more engaging than any other form of content, and this is another reason why businesses should start using them. It’s easier for people to pay attention to a video than it is to read an entire blog post or article. And if the video is interesting, people will want to watch it until the end.

This engagement is crucial for unknown brands because they need all the attention they can get. The more engaged people are with the brand, the more likely they will remember it in the future.

3. Videos build trust

Another important benefit of videos is that they help build trust. Trust is essential for any brand, but it’s especially important for unknown brands. People are more likely to trust a brand if they can see the process behind it. Videos give businesses the opportunity to show their brand’s journey through a candid scene, where people get to know about them in an engaging way.

When people trust your business, you can expect them to be loyal customers in the future. This loyalty is what businesses need to grow, and videos can help you achieve it.

4. Videos are shareable

Videos are also very shareable, and this is a huge advantage for unknown brands.

If people like the video, they will share it with their friends and family. This word-of-mouth marketing is crucial for any business, but it’s especially important for unknown brands. The more people see the brand name, the more likely they are to remember it in the future.

5. Videos are affordable

Finally, another great advantage of videos is that they are very affordable. Anyone can create a video with just a smartphone or a camera. There’s no need for expensive equipment or editing software. This makes videos the perfect marketing tool for small businesses and startups.

5 Types of Video Marketing to Boost Your Promotion

Now that we know how videos can be powerful, let’s see some ways businesses can use video to bring awareness to a previously unknown brand.

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1. Use User-Generated Content (UGC) Videos

User-generated content is one of the most effective ways to reach a wider audience and promote your brand. UGC is any content that is created by users, and it can be in the form of videos, photos, or text.

The great thing about UGC is that it’s free, and it’s a great way to connect with potential customers. People are more likely to trust a brand if they see other people using it and leaving a good testimonial about the product.

2. Explainer Videos

Explainer videos are short-form content usually less than two minutes that contain useful information about a brand, product, or service. Explainer videos can be in the form of animated or live-action videos depending on the company style’s preferences and the purpose of the content.

Animated explainer videos with a good voice over make a great tool to inform younger audiences as they are more entertaining and can hold their attention for longer. On the other hand, live-action videos are perfect to show off a company’s products or services in use and how they work.

3. Testimonial Videos

Testimonials are one of the most powerful types of videos because they show potential customers that your brand is trustworthy. In a testimonial video, businesses can feature customers who have used their products or services and are happy with the results. This type of content is great for showing potential customers that your brand is reliable and that you offer quality products or services.

4. Behind-the-Scenes Videos

Behind-the-scenes videos are a great way to show the human side of your brand. These videos give businesses the opportunity to show their customers what goes on behind the scenes, and this can help build trust.

Behind-the-scenes videos are more genuine and can show potential customers that your brand is trustworthy. These videos can feature how you create the product or service, the people who work for your company, or even just a day in the life of one of your employees. 

5. Video Blogs or Vlogs

Video blogs, or vlogs, are short videos that businesses can use to connect with their audience on a more personal level. In a vlog, businesses can talk about their products, services, or anything else related to their brand. Vlogs are a great way to show potential customers the human side of your brand and connect with them on a more personal level.


Videos are a powerful marketing tool that can help businesses reach a wider audience and promote their brand. There are many different types of videos that businesses can use to reach their target customers.

User-generated content, explainer videos, testimonial videos, behind-the-scenes videos, and video blogs are some great content to reach potential customers and promote your brand. If you want to connect with a new audience, especially when you’re just starting out, videos make the best choice for your business.